Growth Trend

Charts membership growth over time, covering new joiners, exits and net growth by period. It is the core acquisition and retention metric for management and board reporting, showing whether the institution's outreach is expanding.

Workflow

Go to Analytics then Growth Trend
Select the period granularity such as month, quarter or year
Read net growth from joiners versus exits
Compare growth across branches or categories
Export the trend for board and investor reporting

Fields reference

Every field on this screen, drawn from the live data model.

Field	Type	Required	Description
Portal Access URL `access_url`	Text	—	Customer Portal URL
Legacy Member No `legacy_member_no`	Text	—	Previous system member number
Huduma Namba `huduma_number`	Text	—	Kenyan Huduma Namba (10-digit national ID aggregator).
IPRS Verified `iprs_verified`	Yes/No	—	True when Kenyan IPRS (Integrated Population Registration Service) has confirmed identity.
Member Type `member_type`	Choice: Individual, Group Representative, Corporate/Institution, Joint Account	Yes	Member Type
First Name `first_name`	Text	Yes	First Name
Last Name `last_name`	Text	Yes	Last Name
Gender `gender`	Choice: Male, Female, Other	Yes	Gender
Date of Birth `date_of_birth`	Date	Yes	Date of Birth
Primary ID Type `id_type`	Choice: National ID, Passport, Driving License, Voter ID, Military ID, Refugee ID, Alien ID, Birth Certificate	Yes	Primary ID Type
ID Number `id_number`	Text	Yes	ID Number
Mobile Phone `mobile`	Text	Yes	Mobile Phone
Access warning `access_warning`	Long text	—	Access warning
Has Message `has_message`	Yes/No	—	Has Message
Member Number `member_no`	Text	—	Member Number
Title `title`	Choice: Mr., Mrs., Ms., Miss, Dr., Prof., Hon., Rev.	—	Title
Middle Name `middle_name`	Text	—	Middle Name
Maiden Name `maiden_name`	Text	—	Maiden Name
Full Name `full_name`	Text	—	Full Name
Age `age`	Number	—	Age
Age Group `age_group`	Choice: Youth (18-35), Adult (36-55), Senior (56+)	—	Age Group
Marital Status `marital_status`	Choice: Single, Married, Divorced, Widowed, Separated	—	Marital Status
Spouse Name `spouse_name`	Text	—	Spouse Name
Spouse Phone `spouse_phone`	Text	—	Spouse Phone
Spouse Occupation `spouse_occupation`	Text	—	Spouse Occupation
Number of Dependents `number_of_dependents`	Number	—	Number of Dependents
Nationality `nationality_id`	Link → res.country	—	Nationality
Country of Birth `country_of_birth_id`	Link → res.country	—	Country of Birth
Place of Birth `place_of_birth`	Text	—	Place of Birth
Education Level `education_level`	Choice: No Formal Education, Primary, Secondary, Diploma, Bachelor's Degree, Master's Degree, Doctorate, Other	—	Education Level
Religion `religion`	Text	—	Religion
Ethnicity `ethnicity`	Text	—	Ethnicity
Photo Capture Date `photo_capture_date`	Date	—	Photo Capture Date
Photo Latitude `photo_latitude`	Decimal	—	Photo Latitude
Photo Longitude `photo_longitude`	Decimal	—	Photo Longitude
Fingerprint Enrolled `fingerprint_enrolled`	Yes/No	—	Fingerprint Enrolled
ID Issue Date `id_issue_date`	Date	—	ID Issue Date
ID Expiry Date `id_expiry_date`	Date	—	ID Expiry Date
Place of Issue `id_issue_place`	Text	—	Place of Issue
Issuing Authority `id_issue_authority`	Text	—	Issuing Authority
Secondary ID Type `secondary_id_type`	Choice: National ID, Passport, Driving License, Voter ID, Other	—	Secondary ID Type
Secondary ID Number `secondary_id_number`	Text	—	Secondary ID Number
Tax ID / KRA PIN `tax_id`	Text	—	Tax ID / KRA PIN
Business Registration No `business_registration_no`	Text	—	Business Registration No
IPRS Verified On `iprs_verified_date`	Date & time	—	IPRS Verified On

Actions & buttons

Buttons available on this screen and what they do:

Submit
Approve
Reject
Activate
Affirm KYC
Re-Affirm KYC
Suspend
Mark Dormant
Reactivate
Blacklist
Exit Member
Calculate Credit Score
Verify IPRS
Pull CRB Report

Status lifecycle

Records on this screen move through these statuses:

Application → Pending Approval → Approved → Active → Dormant → Suspended → Blacklisted → Exited → Deceased → Rejected

Notes & rules

Model mfi.member trended by joining date
Graph and pivot views
Net growth equals joiners minus exits
Key acquisition/retention KPI

Technical model: mfi.member · Record: MFI Member