Public Website

The Public Website is the institution's marketing and acquisition channel — product pages, apply flows, news, FAQ, contact. It's built with the standard BridgeERP Website builder and themed for SACCO / MFI use.

Website settings — Website configuration — theme picker, country profile, SEO, mega-menu builder all live in one place.

Apply funnel landing — The /apply funnel auto-creates a CRM opportunity tagged with the requested product.

How an apply submission becomes a loan

When a prospect submits the apply form, the system creates a CRM opportunity tagged with the product. The Credit team picks it up; on conversion the opportunity becomes a real member + loan application.

Prospect fills /apply; submits.
A CRM opportunity is created with the product + amount.
A Credit Officer picks up the opportunity from CRM → Pipeline.
Officer creates the member (or links to existing), captures the loan application from the opportunity, and proceeds with the standard flow.

Reference

Feature checklist

KCB Kenya-grade UX
Mega-menu with featured-card per category
Dynamic value-cards, trust strip, fees driven by Country Profile records
Theme picker
Sitemap + SEO meta + dynamic FAQs
Apply form auto-creates CRM opportunity

Configuration reference

Where	What to set
Country profile	Drives copy and product catalog
Theme	8 presets + custom + dark mode
SEO meta	Per page + auto from country

Accounting integration

No direct GL — applications become CRM opportunities, then loans.

Tip. Every visible string in the suite says BridgeERP — grep before each deploy.