Link tracker

The link tracker allow you to create tracked links to measure your marketing campaigns’ effectiveness. They let you determine which channels bring you the most visitors and make informed decisions.

Configuration

The Link Tracker module is not installed by default. You need to enable the Email Marketing option by going to WebsiteConfigurationSettings. Alternatively, you can install the Link Tracker module itself or one of the marketing apps.

Create a traceable URL

To create and manage tracked links, navigate to WebsiteSiteLink Tracker. Fill in the following information and click Get tracked link to generate a tracking URL.

  1. URL: The URL which is the target of the campaign. It is automatically populated with the URL from where you access the menu.

  2. Campaign: The specific campaign the link should be associated with. This parameter is used to distinguish the different campaigns.

  3. Medium: The medium describes the category or method through which the visitor arrives at your site, such as organic search, paid search, social media ad, email, etc.

  4. Source: The source identifies the precise platform or website that referred the visitor, such as a search engine, a newsletter, or a website.

The Campaign, Medium, and Source are called UTM parameters. They are incorporated in the tracked URL.

Tip

You can customize the visibility of building blocks using the UTM parameters, amongst other conditions.

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