To start, click Create on the main SMS Marketing dashboard, and BridgeERP reveals a blank SMS template form, which can be configured in a number of different ways.

First, give the mailing a Subject, which describes what the mailing is about.

Next, in the Recipients field, choose to whom this SMS will be sent. By default, BridgeERP has Mailing List selected. If this is the desired Recipients field option, specify which mailing list BridgeERP should send this SMS to in the Select Mailing List field.

Note

To create (or edit) a mailing list, go to Mailing Lists › Mailing List. There, BridgeERP displays all previously created mailing lists, along with various types of data related to that specific list (e.g. number of contacts, mailings, recipients, etc.).

To learn more about mailing lists and contacts, check out Mailing lists and blacklists.

To reveal all the possible options in the Recipients field, click the field to see all the choices BridgeERP makes available.

When another field (other than Mailing List) is selected, the option to specify that chosen field even further becomes available — either with a default recipient filter equation that appears automatically (which can be customized to fit any business need), or, if no default recipient filter equation is present, an Add Filter button will appear.

Clicking the Add Filter button, reveals fully customizable domain rule fields, which can be configured similar to an equation. You can create multiple recipient rules, if necessary.

Then, BridgeERP will only send the SMS to recipients who fit into whatever criteria is configured in those fields. Multiple rules can be added.

Example

If Contact is chosen, all of the Contacts records in the BridgeERP database (vendors, customers, etc.) will receive the SMS, by default — unless more specific recipient rules are entered.

For instance, the message below will only be sent to contacts in the database that are located in the United States (e.g. Country > Country Name equals United States), and they haven’t blacklisted themselves from any mailings (e.g. Blacklist > is > not set).

Writing SMS messages

Enter the content of the SMS in the text field, found in the SMS Content tab. Links and emojis can also be included. Beneath the text field, BridgeERP displays how many characters are used in the message, along with how many SMS mailings it will take to deliver the complete message.

Tip

To check the price of sending an SMS for a country, click on the Information icon.

Note

Credits must be purchased from BridgeERP in order to take advantage of the SMS Marketing app; SMS messages will not be sent without credits.

See also

BridgeERP SMS - FAQ

Track links used in SMS messages

When links are used in SMS messages, BridgeERP automatically generates link trackers to gather analytical data and metrics related to those specific links, which can be found by going to Configuration › Link Tracker.

Adjust SMS settings

Under the Settings tab of the SMS template, there is an option to Include opt-out link. If activated, the recipient is able to unsubscribe from the mailing list, thus avoiding all future mailings.

An employee can be designated as the Responsible in the Tracking section of the Settings tab, as well.

Send SMS messages

Once a mailing is created, choose when BridgeERP should deliver the message from the following options:

Send: sends the message immediately. Consider using this option if the recipient list is highly refined, or in cases that involve fast approaching deadlines, such as a “flash sale.”
Schedule: choose a day (and time) for BridgeERP to send the mailing. This is typically the best option for mailings related to a specific event. Such a method can also be used to promote a limited-time offer, or to help plan a company’s content strategy in advance.
Test: allows for an SMS to be sent to one or multiple numbers for test purposes. Remember to use a comma between phone numbers if multiple numbers are used as recipients.